Understand
Probably the single most heavily developed stretch of tourist resorts in the entire country, the scenery and the beaches have undeniably suffered under the assault of all that concrete. Still, while the beaches aren't the best in Malaysia, there are still miles of white sand and palm trees left. Fierce competition keeps hotel prices low and there's some great food to be found too. Also a notable fact making the decision to visit Batu Ferringhi an easier one is, that the more you approach to the west, the less the touristisation has infected the beaches. Beaches near the famous night-market are very nice, though with less than perfect water quality because of the extensive powered water sports and infestations of jellyfish.
Orientation
From east to west that is, moving further 'out' from George Town and the airport, the main beaches are Tanjung Bungah, Batu Ferringhi proper, and Teluk Bahang.